The Strategic Organization Masterclass

April – September, 2022

Strategic Planning, Fundraising, and Effective Growth for Emerging Organizations

The 2022 Masterclass is finished. Click here for future masterclass details.

April – September, 2022

Strategic Planning, Fundraising, and Effective Growth for Emerging Organizations

The 2022 Masterclass is finished. Click here for future masterclass details.

Are you ready to take your organization to the next level?

ProVeg Grants Program is partnering with For the Greater Good to offer The Strategic Organization Masterclass, a certificate training taught by the renowned Krista Hiddema and designed for organizations that aspire to be leaders in the vegan, food justice, and farmed animal advocacy nonprofit space. 

This masterclass walks you through the process of creating (or improving) a strategic plan, fundraising plan, and organizational growth plan, and offers professional editing and visual design of your strategic plan, and if needed, a professionally designed logo.  

A select number of ProVeg and EVA grant recipients are eligible to receive a scholarship to cover the $2000 USD tuition (the scholarship covers up to 5 people per organization).  Organizations led by women and other marginalized groups are encouraged to apply.    

This course isn’t easy – it requires time, effort, and reflective thinking. But results are worth it and will push your organization to the next level, significantly amplifying your impact and fundraising. 


This course will guide an organization through the process of creating or improving a strategic plan, fundraising plan, and growth plan. Topics covered include:

  • Perfecting Mission, Vision, and Theory of Change
  • Defining Target Audiences
  • Program Design & Evaluation
  • Marketing Strategy
  • Effective Leadership & Creating Alliances
  • Budgeting 
  • Strategic Fundraising
  • And more


  • Full scholarship to cover $2000 USD tuition costs (scholarships are limited, and cover cost of up to 5 people from the organization)
  • Certificate of Completion
  • Strategic Plan, Fundraising Plan, Operationalization Timeline (that you have created)
  • Professional proofreading of strategic plan
  • Professionally designed strategic plan document
  • Professionally designed logo, if needed
  • A network of mission-aligned colleagues and friends from across the globe


21 Apr. – 21 Sept.
8-9:30am Eastern Time / New York Time (time zone converter)

Two 90-minute classes per month plus approximately 4+ hours per month in assignments. A total of 7+ hours per month is required. If multiple staff from one organization are taking the Masterclass, classes may be divided among the staff.

  • April 21
  • May 5, 19
  • June 2, 16, 30
  • July 14, 28
  • August 11, 25
  • September 8, 22


  • Vegan, food justice, or farmed animal protection mission.
  • Attend at least 10 virtual classes and watch recordings of all missed classes (If multiple staff from an org are attending, you may divide the classes). Classes are approximately 90 minutes each twice a month.  (If your time zone conflicts with class times, please note this on the application.)
  • Minimum of 7+ hours per month in courses and course work (additional hours if you’d like more impactful results).
  • View a 90-minute board governance webinar recording before the first class.
  • Learning any legal requirements for organization Board of Directors in your country before the first class.
  • If you do not currently have a Board of Directors, assigning a Board of Directors with at least 3 members before the first class.
  • At least 1 board member willing to offer at least 1 hour per month to support strategic planning.
  • Agreement to confidentiality and a safespace.
  • Enjoy working with vegan advocates from across the globe with varying backgrounds and cultures.

The impact of this course all depends on what you put into it! The more time you devote to it, the better are your results. If you don’t have the time to devote at least 7 hours per month, then this might not be the best time to apply. 

If you need accommodation in meeting any of these requirements, please note this on the application or contact [email protected]


Krista Hiddema is an activist academic, public speaker, eco-feminist and consultant, working to maximize the potential in all of us while maintaining a deep reverence for all life. Krista spent the first twenty-five years of her professional life working in the for-profit sector with a specialty in governance, leadership, human rights, and organizational development. Krista then combined her lifelong passion for animals and commitment to a vegan lifestyle together with her professional expertise and became the vice president of Mercy For Animals in Canada….

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Since 2018 Krista has consulted to animal advocacy groups in the areas of board governance, human rights, strategic planning, and organizational development. In addition, Krista is an academic peer-reviewer for the Journal of Critical Animal Studies, and she writes a regular blog on employment matters in the animal advocacy movement. Krista holds a master’s degree in organizational development, a post-graduate degree in human resources, and two designations in human resources leadership. In addition, Krista is certified by BoardSource as a board governance consultant. Krista is currently a doctoral candidate at Royal Roads University where she is working to complete her thesis after conducting in-depth research into the work experiences of women in the animal advocacy movement. Learn more about Krista here.



The tuition for this course is $2000 USD per organization and a limited number of scholarships are available for current and past ProVeg and EVA grant recipients to cover the full cost of tuition of up to 5 people from the organization. When applying, ProVeg & EVA Grant recipients are automatically considered for a scholarship.

For those not receiving a scholarship or those who are not a ProVeg or EVA grant recipient, the Masterclass tuition is a sliding scale between $500 and $2000 USD. Details will be sent after application reviews. If you are not receiving a scholarship and the tuition is a challenge for you, please email [email protected]

This tuition fee covers the operational expenses of running a professional course.


The application deadline for 2022 has now passed. For the Greater Good continues to offer these impactful masterclasses in 2023 and beyond, please find details for future masterclasses here.




All masterclass content is created, owned, and delivered by For the Greater Good.


Please send questions to [email protected]

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