Corporate Rankings and Consumer Data
Equipping you with skills to develop effective corporate rankings and consumer data collection campaigns.
Rankings are an effective tool to increase corporate attention for vegan markets. And consumer data can be used to demonstrate demand for plant-based products.
In this accelerator, you will build skills to:
>Strategically develop rankings and consumer data collection plans
>Leverage rankings for media coverage and corporate engagement campaigns
>Use results as a revenue stream and for longer-term strategic plans
Questions? [email protected]
This accelerator offers:
You can register for the accelerators at any date and complete the webinars at your own pace.
Retail Ranking – Increase Your Impact
Retail companies cover a major part of the food market and greatly influences the consumer’s choice. In many countries, the amount of plant-based products is increasing in supermarkets, which introduces customers to animal products alternatives.
Consumer Surveys – Understand your Audience
Effective campaign launch first implies a good understanding of the market. What are the main barriers for your target audience, how often are they prepared to skip animal products in their diet and what would be the reasons to do this? These are just a couple of questions that can help us to get more insight and make the right decisions.
Consumer Research – Easy & Affordably
The availability of evidence-based data on plant-based topics is scarce. Nevertheless, data is essential to make the right decisions, adapt our approach, and guide us in our strategy.
In this webinar, Chris Bryant, Director of Bryant Research Ltd in the UK will teach how to plan your research project, design a survey, collect and analyse the data as well as report the results
Chain Restaurant Rankings – Increase the Availability of Plant-Based Options
Restaurants and chain restaurants can be powerful partners on the path towards a plant-based world. Putting more plant-based options on chain restaurant menus will multiply plant-based consumption.
In this webinar, Paula Rassmann, Senior Project Manager at the Food Services at Proveg International, will talk about rankings as an interesting tool to raise awareness about plant-based options in restaurants. You will be offered a step-to-step guidance and the tools to undertake your own restaurant ranking.
Members will receive a campaign guide that shares campaigning planning advice and best practices.
Consumer Data Collection Questionnaire
Members receive a consumer data collection questionnaire template.