Corporate Rankings and Consumer Data
Intervention Accelerator
Equipping you with skills to develop effective corporate rankings and consumer data collection campaigns.
The accelerator runs October 21 – November 25.
Rankings are an effective tool to increase corporate attention for vegan markets. And consumer data can be used to demonstrate demand for plant-based products.
In this accelerator, you will build skills to:
>Strategically develop rankings and consumer data collection plans
>Leverage rankings for media coverage and corporate engagement campaigns
>Use results as a revenue stream and for longer-term strategic plans
Questions? [email protected]
This accelerator offers:
Expert-Led Training Webinars
Strategy Groups
Consultation
Campaign Guide
Grants
Peer-to-Peer Learning
Consumer Data Collection Questionnaire
Training Webinars & Strategy Groups
Schedule of Events
➜ Oct. 21, 6 pm CEST – Introductory Group Call
➜ Oct. 28, 3 pm CEST – Retail Ranking – Increase Your Impact
➜ Nov. 4, 6 pm CEST – Consumer Surveys – Understand your Audience
➜ Nov. 11, 3 pm CEST – Consumer Research – Easy & Affordably
➜ Nov. 18, 6 pm CEST – Chain Restaurant Rankings – Increase the Availability of Plant-Based Options
➜ Nov. 25, 3 pm CEST – Strategy Group Call
Introductory Group Call
October 21 – 6 pm CEST
In this interactive meeting, we will present you with the accelerator’s program for those two upcoming months, give an introduction to the topic and to the experts who will guide you through this learning experience. You will be given assignments to help you assess the current work of your organization.
Webinar 1
Retail Ranking – Increase Your Impact
October 28 – 3 pm CEST
Retail companies cover a major part of the food market and greatly influences the consumer’s choice. In many countries, the amount of plant-based products is increasing in supermarkets, which introduces customers to animal products alternatives.
Webinar 2
Consumer Surveys – Understand your Audience
November 4 – 6 pm CEST
Effective campaign launch first implies a good understanding of the market. What are the main barriers for your target audience, how often are they prepared to skip animal products in their diet and what would be the reasons to do this? These are just a couple of questions that can help us to get more insight and make the right decisions.
Webinar 3
Consumer Research – Easy & Affordably
November 11 – 3 pm CEST
The availability of evidence-based data on plant-based topics is scarce. Nevertheless, data is essential to make the right decisions, adapt our approach, and guide us in our strategy.
In this webinar, Chris Bryant, Director of Bryant Research Ltd in the UK will teach how to plan your research project, design a survey, collect and analyse the data as well as report the results
Webinar 4
Chain Restaurant Rankings – Increase the Availability of Plant-Based Options
November 18 – 6 pm CEST
Restaurants and chain restaurants can be powerful partners on the path towards a plant-based world. Putting more plant-based options on chain restaurant menus will multiply plant-based consumption.
In this webinar, Paula Rassmann, Senior Project Manager at the Food Services at Proveg International, will talk about rankings as an interesting tool to raise awareness about plant-based options in restaurants. You will be offered a step-to-step guidance and the tools to undertake your own restaurant ranking.
Strategy Group Call
November 25 – 3 pm CEST
An opportunity to discuss strategy, ask questions, and share successes or challenges, at the end of the accelerator. Led by Intervention Specialist, Melanie Jaecques.
Campaign Guide
Members will receive a campaign guide that shares campaigning planning advice and best practices.
Consultation
Accelerator members may apply for consultation for strategic support.
Peer-to-Peer Learning
Members will be added to the accelerator Slack channel for peer-to-peer discussions and networking.
Grants
We offer several grant opportunities for your vegan advocacy and meat reduction work!
Consumer Data Collection Questionnaire
Members receive a consumer data collection questionnaire template.
Should you have any concerns or questions about your participation in this accelerator, do not hesitate to contact us at [email protected]
All accelerator members may uphold the ProVeg Grants Program safespace policies.