
Impact and Evaluation
The ProVeg Grants Program conducts a rigorous quantitative evaluation to determine the collective reach and impact of our grantmaking.
The evaluation is divided into four sections:
Grantmaking
Impact
Reach
Grantee Capacity
We aim to update this evaluation with latest grantee data twice a year. With each new evaluation round, the reach and impact results will increase as our grantmaking increases. Please send questions to [email protected]
To be notified of grant opportunities, capacity-building opportunities, and evaluation updates, please subscribe to our newsletter.
The ProVeg Grants Program conducts a rigorous quantitative evaluation to determine the collective reach and impact of our grantmaking.
The evaluation is divided into four sections:
Grantmaking
Impact
Reach
Grantee Capacity
We aim to update this evaluation with latest grantee data twice a year. With each new evaluation round, the reach and impact results will increase as our grantmaking increases. Please send questions to [email protected]
To be notified of grant opportunities, capacity-building opportunities, and evaluation updates, please subscribe to our newsletter.
Impact
Through grantmaking, the ProVeg Grants Program has made meaningful impact in reducing global animal consumption and demand, which is now paving the way to saved animal lives, reduced animal suffering, mitigating climate change, and preserving land and water.
Each year, the equivalent of up to 10 MILLION animals’ lives are spared and millions of meals are replaced through the work of the ProVeg Grants Program and its grantees. Read on to learn more.
Some grant recipients opted out of the evaluation survey, so we expect our reach is actually higher than what is shown.
Results in this section include only grants that have been completed by April 2022 and do not include granted projects that are currently in process.
up to 10 MILLION Land Animals' Lives
Equivalent number of land animals’ lives spared each year due to fewer animal-based dishes consumed. (methodology)
344 MILLION Committed Fewer Animal Dishes Each Year
served in institutions and corporations each year
34 MILLION Committed Fewer Animal Dishes Each Year
through individuals participating in vegan challenges each year
... Individuals Eliminating and Reducing Animal Consumption Each Year
Although it’s not possible to estimate the number of individuals who went plant-based after exposure to public outreach, with millions of people exposed to the plant-based message each year, we expect this number is meaningful.
coming soon CO2 tons
Equivalent reduced CO2 each year due to annual fewer animal-based dishes consumed.
coming soon Acres of Land
Equivalent reduced acreage use each year due to annual fewer animal-based dishes consumed.
coming soon Liters of Water
Equivalent liters of water saved each year due to annual fewer animal-based dishes consumed.
Reach
Through grantmaking, the ProVeg Grants Program has reached countless members of the public, corporations, government officials, and other influential changemakers who are contributing to a meaningful reduction and elimination in animal consumption.
Some grant recipients opted out of the evaluation survey, so we expect our reach is actually higher than what is shown.
Results for this section include only grants that have been completed by April 2022 and do not include granted projects that are currently in process.
37 MILLION Individuals
exposed to a plant-based message
121,200 Corporations & Institutions
replaced animal-based or increased plant-based products
378,000 Challenge Participants
individuals who participated in a plant-based challenge
182,000 Events
indviduals & professionals reached at public events, medical conferences, business summits, and more
2818 Professional Chefs
trained in plant-based culinary arts
5 Academic Research
that contributes to reduction and elimination of animal consumption
12 Policy & Legislation
that contribute to reduction and elimination of animal consumption
Grantmaking
The ProVeg Grants Program offers 5 types of grants and numerous capacity-building opportunities.
The ProVeg Grant and E.V.A. Grant accept unsolicited proposals. The Capacity, Emergency-Relief, and Donor-Advised Grants are available only to current ProVeg and E.V.A. Grant recipients. The capacity-building accelerators are open to everyone.
Results from this section include both ongoing grants and completed grants up to April 2022.
Grant recipient countries
339 Total Grants Distributed
68 Countries
6 Continents
131 ProVeg Grants Distributed
129 E.V.A. Grants Distributed
5 Special Campaigns Grants Distributed
21 Emergency Relief Grants Distributed
32 Capacity Grants Distributed
21 Donor-Advised Grants Distributed
1 Strategic Organization Masterclass
to equip leaders with skills to manage effective organizations
1 Management Accelerator
to equip leaders with skills to manage effective organizations
4 Intervention Accelerators
to equip leaders with skills to manage effective campaigns
2 Africa Regional Accelerator
to strengthen organizations and spark campaign interest across Africa
312 Accelerator Members
from 65 countries and 5 continents
Grants by Region (%)
Hover over chart for values.
Grants by Global South and Global North (%)
Hover over chart for values.
Grants by Grantee Budget (%)
Hover over chart for values.
Words from Grant Recipients

Faunalytics – USA & China
“ProVeg has been a wonderful supporter of Faunalytics’ research. What makes ProVeg special is their unique, community-building approach to funding: when you become a grantee, you’re immediately welcomed into a supportive community of organizations working together to help one another in our combined effort to end animal suffering. We are proud to be a part of such a compassionate community and to be able to call ourselves a ProVeg grantee.”

Cellular Agriculture Australia, Bianca Le – Australia
“The ProVeg grant has allowed us to kickstart our initiatives as a new nonprofit in the emerging industry of cellular agriculture. We’ve been able to hit the ground running within the first 5 months of being founded and the results are already showing; students are changing their career pathways to cellular agriculture, academic researchers are taking on cellular agriculture projects, and cell ag companies have a greater platform to seek talent and network with investors.”

Come Con Ciencia, Gerardo Humberto Ortiz Gomez – Mexico
“Thanks to ProVeg’s Grant, we were able to undertake a project with Mexico’s largest private university: we delivered a chef training and a webinar, Meatless Monday was introduced and all food services have at least one plant-based option available!”

Center for a Responsible Future, Cath Jacobs – Singapore
“The ProVeg Grant has enabled us to expand from a community to a business non-profit organisation, working with local plant-based groups and international companies looking to enter the Singapore market. This has been instrumental in providing a platform for these companies and positioning plant-based as mainstream!”

UW Center for Animal Welfare, Dr. Andrew Knight, PhD – United Kingdom
“I’m nearing completion of probably the largest ever study to date, of the health and wellbeing of dogs and cats on plant-based pet foods. The results appear set to shatter previously-held misconceptions. ProVeg’s funding has been essential, allowing me to hire part-time lecturers at my university, to free me to undertake this research. Thank you ProVeg!”

Vegan Hub East Africa, Aurelia Adhiambo- Kenya
“The Nonprofit Management Accelerator has been incredibly useful for starting organizations like ours. I believe by using the concepts learnt, we will have a good head start in our organization, Vegan Hub. Thank you ProVeg Team!”

Assiettes Vegetales, Marine Fahy – France
“Thanks to ProVeg, Assiettes Végétales was able to recruit a second campaign manager, who uses her skills in convincing companies to implement a daily plant-based offer in their corporate restaurant. By reaching out to corporate restaurants, millions of workers could have access to delicious meatless meals, therefore changing the lives of many animals.”

Sneha’s Care, Sneha Shrestha – Nepal
“ProVeg has supported us for the vegan education project with an aim of creating a resilient and impactful vegan movement in Nepal by educating young Nepalese. This outreach program has helped us to build a vegan network in almost 100 schools in Kathmandu and it’s growing every year.”

Anonymous Feedback Form
“You have taken us to the “next level” and expanded our ability to imagine even greater possibilities for effectiveness. Besides having the possibility to work full time for the animals, I found all the support and training that Proveg gives very useful, helping to make our organization more capable and professional. For example, by being required to produce reports and to forecast objectives, we learn to account for the results of our work, to measure its impact, and to better plan the future.”

Animal Advocacy Conference Asia, Angel Lau – across Asia
“To a group of first-time organizers and volunteers like us, the support ProVeg has given us has been instrumental in making the first-ever Animal Advocacy Conference Asia a success!”

GYG Project, Augustine Addo – Ghana
“ProVeg has helped my organization to create vegan awareness in schools especially among the youth in Ghana. They are not just a grantmaking organization but also a great vegan advocacy school.”
Grantee Capacity
In addition to reach and impact we also measure the professional capacity of our grantees to gain insight on how grantmaking affects their capacity.
The capacity measure is also used as an element of our needs analysis. We use the capacity measure to determine which areas are in most need of capacity-building support, and to determine how capacity needs differ by region and organization size. We then use these results to guide our capacity-building plans.
Results in this section include only grants that have been completed by April 2022 and do not include granted projects that are currently in process.
To learn more details of our methodology, please contact [email protected]
To measure grantee capacity we have developed a Capacity Scale that is an aggregate of the following self-perception indices: financial security, impact, strong management, network satisfaction, ability to overcome challenges, and preparation for growth. The Capacity Scale ranges from a score of -12 to +12 and is an aggregate of all self-perception indices. Each self-perception index is an average score and ranges from a score of -2 to +2.
To better understand how grantmaking has affected capacity, we measure capacity both before and after completing the grant cycle, and compare these values. Data is collected using an anonymous survey.
Capacity can be affected by a variety of factors, not only our grantmaking, and we acknowledge results aren’t due entirely to our grantmaking. However, we believe this measure does provide meaningful insight into some of the effects of our grantmaking, particularly for organizations where ProVeg Grants Program is their largest donor. Furthermore, we believe this measure provides meaningful insight into common experiences and hurdles for emerging non-USA organizations and thus evidence as to where capacity-builders can provide the most effective support.
Since the capacity scale is an aggregate of self-perceived measures, the risk of social desirability bias exists. We attempt to mitigate this risk through strategic phrasing of survey questions and anonymous responses.
In future rounds of this evaluation, we would like to measure capacity while controlling for other factors, such as participation in a ProVeg Grants Program Accelerator and receiving other additional major funds. Furthermore, we will introduce statistical modeling into our capacity analysis once the sample size of completed grants is larger.
Interpretation of current results
The above chart demonstrates that when combining ProVeg Grant and E.V.A. Grant recipients, Capacity Scale score decreased. Furthermore, Capacity Scale score decreased for both ProVeg Grant and EVA Grant recipients during the duration of the grant. This decrease in capacity is an unexpected result as we hypothesized that receiving a new funding source would correlate with an increase in capacity for both grant types. One hypothesized explanation for this outcome is that all post-grant data was collected during the height and exit of COVID-19. During COVID-19 many organizations experienced a considerable decrease in programs, funding, and morale which we can assume impacted their self-perceptions of capacity. Furthermore, several organizations that receive a ProVeg or E.V.A. Grant are emerging organizations, and the responsibilities of an early stage major grant might have induced organizational stress that contributed to perceptions of decreased capacity.
The chart shows that for both ProVeg and E.V.A. Grant recipients combined, there is a variety of increased and decreased capacity for each index. Both ProVeg Grant and EVA Grant recipients experience an increase in financial security and perceptions of impact which we hypothesized would occur with additional funding enabling increased programs. However, both ProVeg Grant recipients and EVA Grant recipients experienced a decrease in preparation for growth, ability to overcome challenges, and perceptions of being well-managed, with ability to overcome challenges experiencing the greatest decline for both grant types. These results are surprising as we theorized an increase in funding would support an increase in other capacity areas. One potential reason for these results is that all post-data was collected during the height and exiting of COVID-19 when many organizations were experiencing a considerable decrease in programs, funding, and morale.
Conclusion
To conclude, providing additional funding doesn’t automatically correlate with increased capacity and providing capacity-building support alongside grantmaking is not only useful but essential for the healthy growth of an organization and the overall vegan movement. Our evaluation evidence demonstrates that the most effective capacity-building support will focus on mid-size $11K-$100K USD budget organizations in Europe, South & Central America, and North America. However, it is also imperative to continue capacity-building efforts for organizations of other regions and budgets to ensure they continue on a positive growth capacity trajectory. Furthermore, the capacity factors self-perceptions of a well-managed organization, ability to overcome challenge, and preparation for growth showed the highest decrease in capacity, demonstrating the need to focus capacity-building efforts to improve management and contingency plan skills.
Capacity-Building Action Steps
Using these results, the ProVeg Grants Program is launching 3 new avenues of support for 2022: a new in-depth capacity-building Strategic Organization Masterclass focusing on management, sustainable growth, and strategic plans; continuing our capacity-building accelerator in Africa and developing Africa rural advocacy support measures to facilitate the region’s positive capacity trajectory; and further branding of our consultation and capacity grant opportunities to attract additional use by grantees. Furthermore, in mid-2021 we conducted our biannual in-depth needs analysis to better ascertain specific areas of capacity support and used these results to develop 2022 and 2023’s plans.
ProVeg Grants Program continues to remain committed to not only financial support for individual grantees, but also to remain committed to growing a healthy vegan and plant-based movement across the world by supporting both grantees and non-grantees in their overall organization health and sustainability.
We aim to update this evaluation with latest grantee data approximately twice a year. With each new evaluation round, the reach and impact results will increase as our grantmaking increases.
Please send any questions to [email protected]
To be notified of updated evaluations, capacity-building opportunities, and grant deadlines, please register for our newsletter.