
The Strategic Organization Masterclass
April – September, 2022
Strategic Planning, Fundraising, and Effective Growth for Emerging Organizations
April – September, 2022
Strategic Planning, Fundraising, and Effective Growth for Emerging Organizations
Are you ready to take your organization to the next level?
The Strategic Organization Masterclass is a certificate training taught by the renowned Krista Hiddema and designed for organizations that aspire to be leaders in the vegan, food justice, and farmed animal advocacy nonprofit space.
This masterclass walks you through the process of creating (or improving) a strategic plan, fundraising plan, and organizational growth plan, and offers professional editing and visual design of your strategic plan, and if needed, a professionally designed logo.
A select number of ProVeg and EVA grant recipients are eligible to receive a scholarship to cover the $2000 USD tuition (the scholarship covers up to 5 people per organization). Organizations led by women and other marginalized groups are encouraged to apply.
This course isn’t easy – it requires time, effort, and reflective thinking. But results are worth it and will push your organization to the next level, significantly amplifying your impact and fundraising.
DETAILS
This course will guide an organization through the process of creating or improving a strategic plan, fundraising plan, and growth plan. Topics covered include:
- Perfecting Mission, Vision, and Theory of Change
- Defining Target Audiences
- Program Design & Evaluation
- Marketing Strategy
- Effective Leadership & Creating Alliances
- Budgeting
- Strategic Fundraising
- And more
WHAT YOU RECEIVE
- Full scholarship to cover $2000 USD tuition costs (scholarships are limited, and cover cost of up to 5 people from the organization)
- Certificate of Completion
- Strategic Plan, Fundraising Plan, Operationalization Timeline (that you have created)
- Professional proofreading of strategic plan
- Professionally designed strategic plan document
- Professionally designed logo, if needed
- A network of mission-aligned colleagues and friends from across the globe
DATES
21 Apr. – 21 Sept.
8-9:30am Eastern Time / New York Time (time zone converter)
Two 90-minute classes per month plus approximately 4+ hours per month in assignments. A total of 7+ hours per month is required. If multiple staff from one organization are taking the Masterclass, classes may be divided among the staff.
- April 21
- May 5, 19
- June 2, 16, 30
- July 14, 28
- August 11, 25
- September 8, 22
REQUIREMENTS
- Vegan, food justice, or farmed animal protection mission.
- Attend at least 10 virtual classes and watch recordings of all missed classes (If multiple staff from an org are attending, you may divide the classes). Classes are approximately 90 minutes each twice a month. (If your time zone conflicts with class times, please note this on the application.)
- Minimum of 7+ hours per month in courses and course work (additional hours if you’d like more impactful results).
- View a 90-minute board governance webinar recording before the first class.
- Learning any legal requirements for organization Board of Directors in your country before the first class.
- If you do not currently have a Board of Directors, assigning a Board of Directors with at least 3 members before the first class.
- At least 1 board member willing to offer at least 1 hour per month to support strategic planning.
- Agreement to confidentiality and a safespace.
- Enjoy working with vegan advocates from across the globe with varying backgrounds and cultures.
The impact of this course all depends on what you put into it! The more time you devote to it, the better are your results. If you don’t have the time to devote at least 7 hours per month, then this might not be the best time to apply.
If you need accommodation in meeting any of these requirements, please note this on the application or contact [email protected]

TOP TIER ORGANIZATIONAL DEVELOPMENT — FROM MUNDANE TO PROFOUND!
I write this as someone with 20+ years of nonprofit executive experience, which includes assisting dozens of groups strengthen their content and processes. I expected to glean a few gems from Krista, but WOW — Krista takes training to the next level — top tier! The hands-on aspects of budgeting, board creation, and HR are invaluable (of course). Beyond that, however, I was unexpectedly inspired and energized by Krista’s integrated, philosophical approach. With warmth and enthusiasm, she cultivates a group’s personal brand, leadership, and even theory of change. It’s obvious that she cares deeply about both the people and their missions. Her thoughtful and nuanced training provides a kickstart for immediate gains and sets the stage for long-term success. More than just logistics, Krista’s strategies and use of intention takes the seemingly mundane and makes it uniquely profound.
Dawn Moncrief, Founder and President
A Well-Fed World

WORKING WITH KRISTA HIDDEMA HAS BEEN AN INVALUABLE OPPORTUNITY.
The time spent working with her felt like being involved in a personalized Master Class. The tools and resources, along with her approach and methodology assisted us in shaping a solid foundation for our organizational structure and strategy. The skills I developed in our sessions are ones that I will employ from here on out, because they are effective and logical. “Class” was work, highly involved, engaged work and it was fun and personable. But to reiterate, it’s advanced level development. Anyone looking to develop and soundly structure their organizational strategy, Krista and her services are the best.
I’m grateful for the experience.
JoVonna Johnson Cooke
Vegan Chef, Activist, Farmer, Executive Director
Awali Inc.

KRISTA WAS FANTASTIC TO WORK WITH.
I had the pleasure of working with Krista on redoing our organization’s anti-harassment and nondiscrimination policy, and also on the training we provide to our employees on these issues in the workplace. She was clear about her pricing throughout the entire process and worked closely with me to develop a policy that worked for our organization and put our employee’s safety and well-being first. I’m grateful to have had her as a partner on this important matter.
Brooke Haggerty, Executive Director
Faunalytics

KRISTA IS A POWERHOUSE OF INSPIRATION AND INTELLECTUAL HONESTY.
Her forward-thinking approach to helping non-profits flourish is a true gift to the animal advocacy movement. In a world stained by systematic violence towards animals, Krista’s refreshing optimism and diverse skill set serve as catalysts to build a more compassionate world.
Christine Morrissey, Executive Director
Harvest Home Animal Sanctuary
INSTRUCTOR
Krista Hiddema is an activist academic, public speaker, eco-feminist and consultant, working to maximize the potential in all of us while maintaining a deep reverence for all life. Krista spent the first twenty-five years of her professional life working in the for-profit sector with a specialty in governance, leadership, human rights, and organizational development. Krista then combined her lifelong passion for animals and commitment to a vegan lifestyle together with her professional expertise and became the vice president of Mercy For Animals in Canada….
Since 2018 Krista has consulted to animal advocacy groups in the areas of board governance, human rights, strategic planning, and organizational development. In addition, Krista is an academic peer-reviewer for the Journal of Critical Animal Studies, and she writes a regular blog on employment matters in the animal advocacy movement. Krista holds a master’s degree in organizational development, a post-graduate degree in human resources, and two designations in human resources leadership. In addition, Krista is certified by BoardSource as a board governance consultant. Krista is currently a doctoral candidate at Royal Roads University where she is working to complete her thesis after conducting in-depth research into the work experiences of women in the animal advocacy movement. Learn more about Krista here.
TUITION
The tuition for this course is $2000 USD per organization and a limited number of scholarships are available for current and past ProVeg and EVA grant recipients to cover the full cost of tuition of up to 5 people from the organization. When applying, ProVeg & EVA Grant recipients are automatically considered for a scholarship.
For those not receiving a scholarship or those who are not a ProVeg or EVA grant recipient, the Masterclass tuition is a sliding scale between $500 and $2000 USD. Details will be sent after application reviews. If you are not receiving a scholarship and the tuition is a challenge for you, please email [email protected]
This tuition fee covers the operational expenses of running a professional course.
HOW TO APPLY
The application deadline for 2022 has now passed. Please check back here for the next class.
We hope to accept all applications, however, due to limited seating, we might not be able to accept all applicants. Up to 5 people per organization may attend. Only 1 application per organization is needed. Application results will be shared in early April.
Please send questions to [email protected]